Fisherman's Friend offers massive discount on all your favourite brands of tackle, rods, reels, poles, line, bait and accessories!

Fisherman's Friend welcome you to the UK's favourite fishing tackle shop and fishfriend our website and best place to buy all your fishing tackle, poles, rods, reels, line and bait etc.

Fishermans Friend was established in 1983 with two shops in Birmingham - Bearwood and Kings Heath, we have been a familiar name to anglers all over the country every since. We are the undisputed Pole experts in the country and sell more than anyone else, so the manufacturers tell us. We offer good advice, a huge range of products including all the brands like Shimano, Shakespeare, Daiwa, Boss Tackle, Preston Innovations etc. We simply offer the best prices anywhere! If you don't believe it come and have a look, you'll be amazed!

Price Promise - we have always been fair with our customer's on price and pride ourselves on giving exceptional value. When you want to buy your fishing tackle you know you can do it with confidence here at fishfriend. What's more if you see it cheaper anywhere else we'll beat it! (must be verified). We stock over 50,000 product lines, and are putting them online as quickly as possible. If you don't see it here at the moment chances are that it'll be here very soon.